Detecting international trends.
Which department do you head? Advanced Exterior Design, with design studios in Beijing (China), Carlsbad (USA) and Sindelfingen (Germany).
What are its main functions? We develop and create automotive design for future portfolio ideas and show cars as well as Mercedes-Benz standard-production vehicles. We also see our foreign design studios as brand ambassadors for Mercedes-Benz, by means of events, university contacts and the recruitment of local talent. The third function of the studios is to detect international trends in technology and design as well as architecture and art.