The recipe of Mercedes-Benz cars for unique vehicles.
Intensive evolution process.
At Mercedes-Benz Exterior Design, the shapes and proportions of all passenger car model series, from the A- to the S-Class, are created. Work begins in the conceptual phase with the first proportion studies and finishes with the formal release for production of the fully developed vehicle. The process encompasses every detail, such as headlamps and wheels, as well as different versions. Between these two points there lies an intensive interdisciplinary evolution process, with all specialist areas participating actively in development.
Proportions, surfaces and details are the components of Mercedes-Benz’s successful formula, with designers basing their work on the design strategy of sensual purity, a philosophy that provides the foundation for design and production. It is interpreted for each model as appropriate, imparting to each model series its own individual character, while always enabling it to be identified as a Mercedes-Benz.