Design philosophy of “sensual purity”.
Gorden Wagener is Vice President Design for the worldwide operating design unit of Daimler AG. In 2008, he took over his position. For him, design defines brands and a holistic approach is essential. Not only the products but also the brands of Daimler AG must be staged perfectly. He and his international team are therefore responsible for the design of all brands and products within Daimler AG, including all cars as well as a holistic corporate design of all brands. The focus is on the brand Mercedes-Benz. Under his leadership, the new design philosophy of sensual purity was created in 2009, which defines a modern luxury. It embodies both characteristics “hot” and “cool” and thereby expresses an essential aspect of the brand – the bipolarity of emotion and intelligence.
A variety of models bear Gorden Wagener's signature as Vice President Design, such as the new E-, C- and S-Class models, the GLE Coupé and GLC SUVs, the Mercedes-AMG GT as well as smart and the commercial vehicles of the company.