A comprehensive design approach.
Which department do you head?
Since mid-2008 I have headed the internationally active design department at Daimler AG. Our design studios are in various worldwide locations. The headquarter is in Sindelfingen, where the creative impulses come together.
What are its main functions?
We design all the company’s brands and products, and therefore everything perceived by the customer – from the vehicle models to the all-embracing corporate design for all the group’s brands. In doing so we follow a comprehensive design approach. This is implemented to perfection by the interaction between the different design disciplines.