Pizza and progress.
It’s night-time in Palo Alto, California. A warm breeze blows through the streets, where there is never a hint of Winter. It seems the streets have been deserted. Only on Hansen Way are lights still on: behind the window of a flat-looking building complex, designers, Human Machine Interface specialists and software developers sit amongst half-full coffee cups and empty pizza boxes, animatedly exchanging ideas and compete to produce their sketches. By the end of the night, a prototype will have been drawn up. Maybe an innovative App or maybe a ground-breaking interface. Or maybe something that a mere mortal couldn’t envisage ever existing. And that is exactly what is sought at the Mercedes-Benz Advanced Design Center. It isn’t just by chance that – by American standards at least – it is located in the immediate vicinity of Facebook, Google & Co.
Like nowhere else in the world, here, it is well known that: only those who question the basics, uncover pioneering answers.