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  • Mercedes-Benz design philosophy of Sensual Purity: Design sketch 2018 A-Class W 177
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    The new A-Class: Purist, surface-accentuating design.

Sportiness, dynamism and emotion.

The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the A-Class’s design.

“With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. Mercedes-Benz has the courage to implement this purism”, says Chief Design Officer of Daimler AG, Gorden Wagener. “The new A-Class is both hot and cool at the same time, and like its predecessor it has the potential to usher in a new design era.”


Mercedes-Benz design philosophy of Sensual Purity: Design sketch 2018 A-Class W 177
Mercedes-Benz design philosophy of Sensual Purity: Design sketch 2018 A-Class W 177

Progressive front design.

The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model. The prominent air inlets in the lower area of the bumper echo the silhouette of the radiator grille.


Emotionally appealing, alluring appearance.

The vehicle is visually extended by the longer wheelbase and character line along the side. The bonnet slopes down more heavily than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road.


The vehicle has a wider look at the rear end thanks to a more heavily waisted greenhouse, which also emphasises the shoulders, and to the wider-spaced rear reflectors in the modular, two-section rear bumper. The slim, two-section tail lights ensure an emotionally appealing, alluring appearance.


Mercedes-Benz design philosophy of Sensual Purity: Design sketch of the interior 2018 A-Class W 177

Interior design: A revolution from within.

The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: For the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.


Avant-garde USP.

The interior architecture and the control & display systems of the new A-Class are an avant-garde USP in this segment. The dashboard is divided into two three-dimensional, horizontal sections: the lower section is visually separated from the main body of the dashboard by a “trench”, and it appears to float in front of the dashboard. The optional ambient lighting enhances this effect, accentuating the free-floating impression of the substructure. The lower section of the dashboard provides the basis for the turbine-look air vents and the completely free-standing display.


The interior of the 2018 Mercedes-Benz A-Class (W 177) in Style Line with orange ambient lighting and MBUX multimedia system.

Trim elements in a “wrap-around” design.

Thanks to the omission of a cockpit cowl, the main body of the dashboard with its trim extends from one door to the other. The optional trim elements are in a “wrap-around” design, and the choice of materials underlines the progressive, modern positioning as the top interior in this class. The five round air vents have a new turbine look inspired by the world of aviation.


Finely designed air vanes in a concentric arrangement create the impression of a jet aircraft turbine. In the Style equipment line the vent surround is colour-accentuated at the depth of the vent geometry, giving the impression of an afterburner. The air vents in the middle are driver-oriented, accentuating the sportiness of the interior.


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