Perfect proportions: the Pagoda from Mercedes-Benz.

Timelessly beautiful.

An iconography of the senses.

See. And be seen.

Through our sense of sight, our brains process around 80 percent of information from our surroundings. Few other sunglasses guarantee the wearer will “see and be seen”, just as the Aviator 3025 does, regardless of ambient light conditions. Ray-Ban originally designed this model in 1936/37 for the military. Ever since the 1940s, when the world saw a snapshot of General Douglas MacArthur land in the Philippines wearing his aviators, there has been a loyal and growing fan base for this type of protection against the sun. In the 1980s, they finally became an internationally famous accessory: nobody will forget the moment Michael Jackson removed his aviators at the Grammy Awards in 1984 as a sign of respect towards Catherine Hepburn.

The Aviator 3025 by Ray-Ban has always enjoyed great popularity.

After the King of Pop came Val Kilmer and Tom Cruise, sporting the glasses in the 1986 film Top Gun thereby cementing their internationally iconic status. Decades later, the aviators are still the most popular pair of glasses to adorn the faces of international jetsetters, with everyone from Kate Moss to Johnny Depp wearing them.

Embodying the spirit of an entire generation: the Wurlitzer 1015.

Listen to your feelings.

Even more sensitive than our sight is our sense of hearing. The direct connection made between what we hear and what we feel has a very strong emotional effect on people. Unsurprising then that an object of design can evoke feelings in an entire generation – presenting the Wurlitzer 1015 jukebox. Originally from the US, the American GIs ensured the entire world soon knew about it. The model enjoyed such a level of popularity that it was regarded as being the jukebox right up to the end of the 1950s. To mark 40 years of this iconic design, Wurlitzer launched the popular model once again, complete with modern technology. One More Time is the name of the new edition, which has been regularly featured in movies and television.

The most successful pperfume of all times: Chanel N° 5.

The perfume. A history worth its weight in gold.

Our sense of smell distinguishes between sympathy and antipathy. Chanel N°5, legendary in more ways than one, has become the most popular perfume of all times. Marilyn Monroe loved it. Andy Warhol produced a silk-screen of it and, in doing so, elevated it to cult status.

While other bestsellers of the perfume world are generally forced out of the market after a few years, the magic of Chanel N°5 has remained untouchable. According to estimates, a bottle is still sold every 30 seconds around the world, and that almost 100 years after the first one was produced.

Baked gems: the macaroons.

“Taste is, so to speak, the microscope of judgment.” (J. J. Rousseau)

That even small baked goods can stir up big memories has been widely known at least since Marcel Proust’s “In Search of Lost Time”. Even more so than the madeleines, it is now the macaroons that have become an icon of good taste. This sweet treat, which goes back as far as the Middle Ages, really does work wonders: stressed out city slickers spend entire hours of their precious time queuing outside the Ladurée patisserie in Paris to get their hands on these baked gems. Macaroons are also one of the last examples of handmade production in an age of high speed and little time. This certainly lends them a hint of luxury. Since Sofia Coppola’s 2006 film “Marie Antoinette”, the French almond delicacies have also become must-haves at any afternoon tea table around the world.

Oasis of well-being.

Designed in 1956 by Ray und Charles Eames, the Lounge Chair has been a firm feature of the Museum of Modern Art in New York since 1960. Originally offered by the designer duo as a gift for Bill Wilders, the work eventually became the most coveted piece of furniture in the Western world. Even today, it is the embodiment of function and status. After all, not just any old chair would see Steve Jobs and Bill Gates – both icons of advancement – come together to be photographed on the Lounge Chair in 1991. According to Martin Eidelberg, Emerita Professor for Art History and author of An Icon of Modern Design: The Eames Lounge Chair, the popularity of the chair is largely down to the fact that it is so comfortable. Tactile perception thus determines not only whether a person chooses a product, but what he does with it over the long term.

The Lounge Chair from Ray & Charles Eames is produced in Europe and the Mid East by Vitra - in the rest of the world from Hermann Miller.© Vitra. -

Instinctively stylish.

The “sixth sense” is the epitome of instinct. It stands for everything that cannot be seen or heard, smelled or tasted, touched – and yet is still intuitively correct. It is the “sixth sense” that decides whether a vision will remain a dream or be remembered in the history books. Mankind came that little bit closer to its age-old dream of time travel, i.e. to overcome space and time through acceleration, with the Mercedes-Benz 230 SL from the 113 model series. The 230 SL clocked 110 kW at a top speed of 200 km/h.


At the 6,600-kilometer Spa-Sofia-Liege Long-Distance Rally in 1963, once regarded as one of the most challenging races in the world, the “Pagoda” took first place – among the few vehicles to actually finish.

Even today, the

A temple of elegance.

The beauty of the “Pagoda” has remained legendary: the clear lines and the slightly concave hardtop really raised the bar for a new automotive era. The 230 SL had moved away from the roundness and curves of the 1950s, starting the 1960s with a more masculine, heavier-looking design. Inspired by the similarities between the design of the concave hard top and Far Eastern temples, French newspaper L’Équipe coined the name “Pagoda”. Design expert Prof. Peter Zec, founder and CEO of the Red Dot Award, named one of the “20 most creative lateral thinkers” by the Wirtschaftswoche trade journal in 2006, described the “Pagoda” without hesitation as a “superb icon of automotive design”.

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