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  • AMG Special Events
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    AMG Special Events.

    Fuel consumption combined: 11.4 l/100 km;
    CO₂ emissions combined: 259 g/km.2

Driving Performance. Made for you.

Every AMG Driving Academy event is shaped by our brand’s unique spirit. AMG Special Events play an exciting role in that because they don’t just bear our signature, they also bear yours - with a program that completely and utterly conforms to your individual ideas and provides your guests with tailor-made performance experiences.
At AMG Special Events, your desires are in the pole position. You can choose from various AMG Driving Academy modules. Inspire your employees, guests, or friends with a special event. Starting with driving modules all the way up to a complete supporting program: top-quality, lifestyle-oriented pleasures are as much a part of it as motorsport highlights or the optional VIP accompaniment by an AMG brand ambassador.

Your benefits

  • Special experiences for special people
  • Made-to-measure arrangements from AMG Driving Academy event modules
  • Thrilling tours, extraordinary locations, legendary racetracks, exclusive insights, culinary delights, appealing supporting program
  • Custom implementation with integration of your own ideas and suggestions
  • Professional planning and event supervision by your AMG Special Event Advisor

Simply get in touch with your AMG Special Event Advisor and ask them about arranging your custom event. Together we will make it possible.
We’re looking forward to seeing you!

AMG EMOTION-Tour SPIRIT OF AMG.

This is where the heart of AMG beats. In our headquarters in Affalterbach, you and your guests can feel the pulse of Driving Performance. In the engine production, you will witness how our thrilling engines are manufactured through a combination of handcraftsmanship and cutting-edge technology. You’ll experience high-performance in action at our glass-enclosed testing bench. An exclusive highlight awaits you in the AMG Performance Studio, where we fulfill our customers’ most demanding customization wishes. You can offer your guests the perfect finale with a guided scenic tour in models from the current Mercedes-AMG product lineup: hit the roads around Affalterbach in pairs — to a joint lunch in an elegant restaurant and back.


AMG EMOTION-Tour SPIRIT OF AMG.

AMG EMOTION-Tour LIFESTYLE.

AMG EMOTION-Tours take you to the most varied destinations — and yet they all have the same goal: excitement! Even the drive in a Mercedes-AMG with personal supervision by professional instructors becomes a sensual experience: on dreamlike routes through captivating landscapes underscored by the distinctive sound of an AMG engine, the butterflies of driving dynamics in your stomach! Awaken further emotions through the individually designed supporting program, through which you can cater to your guests’ lifestyle. How about culinary delights in the AMG Private Lounge in Affalterbach or in another location of your choosing? We’re happy to organize additional highlights for you, such as performances by top-name artists, an exclusive wine tasting with our cooperation partner Unger Weine, or a cooking class for gourmands.


AMG EMOTION-Tour LIFESTYLE.

AMG EMOTION-Tour MOTORSPORT.

“Motorsport is what drives us,” as AMG founder Hans-Werner Aufrecht once said. The proof of this is our countless successes at motorsport events around the world. At legendary events such as the 24h-Rennen Nürburgring or the DTM races, history is written on asphalt. With a personalized AMG EMOTION-Tour MOTORSPORT, your guests can be a part of that. You’ll experience the race from an insider’s perspective and enjoy VIP status. Depending on the event, the tour can start with a factory tour in Affalterbach and continue with a trip in a Mercedes-AMG.


AMG EMOTION-Tour MOTORSPORT.

AMG RACETRACK-Training.

The feeling you have when driving in a Mercedes-AMG can only be heightened in one way. Not by driving on the road, but on a racetrack or in a driving safety center. Under the tutelage of professional instructors, you and your guests can explore the full potential of these vehicles and fine-tune your driving skills step by step. When designing these events, you’re at the wheel: from a one-day “speed date” on up to a modular, multiday training session that can lead up to a drive in a Mercedes-AMG GT3. Upon request, we can organize a (racing) supporting program for you as well. Interested in a meet and greet with David Coulthard or Bernd Schneider? That’s motorsport up close and personal. Adrenaline guaranteed.


AMG RACETRACK-Training.

AMG Winter Sporting.

An event doesn’t get any cooler than this! At a personally arranged AMG Winter Sporting event, you and your guests will head to the far north. More specifically, Arjeplog near the Arctic Circle. Here in the extreme landscape of Northern Sweden, you’ll find the ideal conditions to experience pure driving pleasure on perfectly prepared surfaces of ice and snow. You’ll test different drivetrain variants (rear-wheel, all-wheel) and will become a master of the white terrain, drift after drift. These action-oriented experiences culminate in an even more intense pleasure with an exclusive supporting program amid the cozy atmosphere of the AMG Lodge.


AMG Winter Sporting.

Options.

You can choose from various AMG Driving Academy modules that you can personalize with numerous options as well as your own ideas.


  • Brand ambassadors Insider tips from erstwhile Formula 1 drivers, shoptalk with a DTM legend, rides in the Race Taxi with a GT world champion: these are the certain extras to make an event into a one-of-a-kind experience. At AMG Special Events, you can make use of our network of brand ambassadors to do so. Depending on their availability, we will gladly involve them in your event and delight your guests with a unique “celebrity bonus”.
  • Mercedes-AMG GT3 Race Taxi On the racing line at top speed, G-forces beyond imagination, adrenaline coursing through every cell of your body — it’s something you can’t explain, only feel. Ideally and most safely with a consummate professional in a Mercedes-AMG GT3. Thrill your guests with the Race Taxi ride of their lives. Buckle up!
  • Drive the AMG Performance Ice Taxi yourself Unending traction, powerful thrust and control on a terrain that cannot actually be controlled — ice and snow. As part of an AMG Winter Sporting event, your guests will experience a ride-along in the AMG Ice Taxi, which — outfitted with special spikes — will speed across a frozen lake. As the pièce de résistance, with this option you can drive the AMG Performance Ice Taxi yourself to conclude the event.
  • Private Coaching Take it personally! By choosing the ‘Private coaching’ option, you’ll be mentored by your very own instructor as part of the regular schedule of events. One on one. Supported by professional Video Analysis & Data Recording, your instructor will concentrate specifically on your individual driving skills. Together on the track you will complete special exercises (e.g. ‘Lead & Follow’ with you behind your instructor on the racing line, or ‘Shadow driving’ with your instructor in the pursuit vehicle) and thus make especially effective progress in your training.
Mercedes-AMG Special Event Options