Mercedes-Benz shapes the mobility of tomorrow. This is proven by the brand with the star again at the beginning of the new year at the Consumer Electronics Show (CES) in Las Vegas from 9 to 12 January 2018. The world premiere of the completely new infotainment system “Mercedes-Benz User Experience” (MBUX) will be the focal point. But Las Vegas is also the final destination of the Intelligent World Drive, which Mercedes-Benz used to test automated driving functions on all five continents. In addition, Mercedes-Benz will also show the showcars Concept EQA, smart vision EQ fortwo and the Mercedes-AMG Project ONE – three models that demonstrate the possibilities of electric mobility and autonomous driving in a wide variety of ways.
This means that products and concepts focusing on the four strategic pillars of Connected, Autonomous, Shared & Services and Electric will again be presented this year. CASE is the new corporate strategy of the Daimler AG and combines the four mega-trends that will fundamentally change the concept of mobility in the coming years.