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  • Any Questions? Ask Mercedes. The chatbot covers about 100 of the most frequent questions concerning the use of a Mercedes-Benz vehicle.
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    Ask Mercedes.

The virtual assistant.

What is this button in the centre console for? How can I link my mobile phone with my car? What is “Sport+”? A host of questions posed by customers about the various displays, functions and controls of their vehicle can now be answered by the virtual assistant “Ask Mercedes”. The new service makes use of artificial intelligence (AI) and combines a chatbot with augmented reality functions: questions can be typed in on a smartphone screen or asked using voice recognition. Furthermore, in the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been visually identified, an explanation of the corresponding function is provided.

Ask Mercedes: The intelligent virtual assistant. The new service makes use of artificial intelligence (AI) and combines a chatbot with augmented reality functions.
Ask Mercedes: The intelligent virtual assistant. The new service makes use of artificial intelligence (AI) and combines a chatbot with augmented reality functions.

Intelligent dialogue technology & augmented reality.

At any time, anywhere and via a variety of channels: “Ask Mercedes” takes customer interaction to a new level. The free app combines a chatbot with augmented reality.

With the intelligent virtual assistant, customers can get an answer to their questions about operating their new vehicle in real time. Owners of a new E- or S-Class can additionally get to know their car in a fun way: a smartphone camera can be used to discover the interior, and the system is able to explain the displayed functions to the customer. And for those who want to get to know their vehicle at their own leisure, “Ask Mercedes” can also be used at home via social media (Facebook Messenger) or voice assistants (Google Home, Amazon Echo).

Chatbot: answers to all those car questions.

With the “Ask Mercedes” app, customers can engage in dialogue with Mercedes and get a response immediately. The chatbot understands naturally spoken language and questions formulated in a wide variety of ways. “How can I drive more economically?” is understood just as easily as “What is DYNAMIC SELECT?”, for example. But even questions about the Mercedes-Benz brand and the Daimler company, such as “Who is actually the head of Mercedes?”, are also answered.

In a variety of locations, the developers of Ask Mercedes posed questions to customers and interested parties in advance, and as such collected several thousand practical questions on vehicle operation. It has therefore been possible to adapt the content optimally to the different interests and levels of knowledge of customers.

Ask Mercedes offers virtual assistance in the car and explains car functionalities via augmented reality. In the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been visually identified, an explanation of the corresponding function is provided.
Ask Mercedes offers virtual assistance in the car and explains car functionalities via augmented reality. In the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been visually identified, an explanation of the corresponding function is provided.

Augmented reality: understanding vehicle functions.

In the new E- or S-Class, it is possible to get to know the vehicle functions even better thanks to the app’s augmented reality function. If a smartphone is aimed at the dashboard, steering wheel or centre console, numbers are automatically superimposed onto the controls and displays shown in the camera image. If the user then clicks or taps on a number, information is provided on the corresponding item. For easier navigation, a menu bar is additionally incorporated at the bottom of the smartphone display, enabling one-handed operation and labelling the displayed functions.