The digital transformation has led to profound changes in the automotive industry – and will continue to transform it. That is why it is crucial that Daimler actively shapes the mobility of tomorrow and pairs trends and futuristic technologies to the individual needs of its customers. Therefore, the entire value chain is being digitalised systematically. This includes the methods used to develop, plan, and produce vehicles, the ways in which Daimler contacts customers and partners, and the products themselves. And while Daimler focuses on digitalisation, people are always its primary concern.