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  • IAA 2017: me Convention & future talks.
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    IAA 2017: me Convention & future talks.

Let’s talk.

We need to talk – in loose terms, that’s how you could describe the offer that Mercedes-Benz is making you for the IAA 2017 on location and on the net. There are plenty of things to talk about: when is electromobility finally going to get going properly? How is autonomous driving going to progress? Is the car really a smartphone on wheels?

Those are just a few of the topics Mercedes-Benz is making technological progress in, and they affect aspects that go beyond cars. “Conversations on the future of mobility” is the title of one series of talks in which Daimler experts will talk on a number of different future-oriented topics.

You can experience the future at the IAA also in the form of spectacular world premieres which will partly be presented live and through topic presentations in which for example you can immerse yourself in virtual worlds or augmented reality applications.

Use the wallet function of your smartphone now and save the dates on your mobile phone. All you need to do is press the “Wallet” button on the bottom edge of your smartphone screen and select your operating system.


enable yourself to #createthenew.

Mercedes-Benz and SXSW invited you to a convention without conventions at the IAA 2017 from September 15–17.
An international lineup of 150 pioneers, thought leaders, adventurers, artists and game changers: Buzz Aldrin, Beth Ditto, Sheryl Sandberg, Amber Valletta, Neil Harbisson, Hans Ulrich Obrist! Then add inspiring workshops, a hackathon, pitches and discussions with the brightest minds of our time.
By day, mingle with the best of the best – and, in the evening, entertainment at its best: concerts by world famous musicians, parties, culinary delights and exhibitions in Frankfurt's up-and-coming Bahnhofsviertel district – exclusively for the me Convention community!
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Mercedes-Benz To Go.

All the highlights of the IAA now available on your smartphone. Use the wallet function of your smartphone now and save the first highlights exclusively on your mobile phone – and during the show we’ll provide you with convenient extra information directly to your smartphone. Give it a try. Download all highlights on your smartphone now.