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Let’s talk.

We need to talk – in loose terms, that’s how you could describe the offer that Mercedes-Benz is making you for the IAA 2017 on location and on the net. There are plenty of things to talk about: when is electromobility finally going to get going properly? How is autonomous driving going to progress? Is the car really a smartphone on wheels?

Those are just a few of the topics Mercedes-Benz is making technological progress in, and they affect aspects that go beyond cars. “Conversations on the future of mobility” is the title of one series of talks in which Daimler experts will talk on a number of different future-oriented topics.

You can experience the future at the IAA also in the form of spectacular world premieres which will partly be presented live and through topic presentations in which for example you can immerse yourself in virtual worlds or augmented reality applications.


#createthenew – me Convention.

The first edition of the me Convention will be held in Frankfurt am Main in September 2017. The cooperation between Mercedes-Benz and SXSW will bring together experts from the business sectors of creative, design and technology scenes in order to engage in an intensive dialogue about the future. You can look forward to three days including group talks with experts, inspiring keynotes, workshops, interactive labs and art installations – embedded in a programme of varied evening events which will extend to Frankfurt’s historic city centre.

Mercedes-Benz To Go.

All the highlights of the IAA now available on your smartphone. Use the wallet function of your smartphone now and save the first highlights exclusively on your mobile phone – and during the show we’ll provide you with convenient extra information directly to your smartphone. Give it a try. Download all highlights on your smartphone now.