|Marcus Fiege – Team Lead Lighting Innovations|
|Digital Light: The Light of the Future.|
|Saturday, 23. September 2017|
Walter Bauch & Dr. René Schellenberger.
|Walter Bauch (l.) – Project Manager for Microsoft HoloLens Applications in Technical Training|
|Dr. René Schellenberger (r.) – Head of Learning Innovation and Development, Daimler AG|
|Revolution of the Car Dealer: Augmented Reality.|
|Tuesday, 19. September 2017|
Mercedes-Benz To Go.
All the highlights of the IAA now available on your smartphone. Use the wallet function of your smartphone now and save the first highlights exclusively on your mobile phone – and during the show we’ll provide you with convenient extra information directly to your smartphone. Give it a try. Download all highlights on your smartphone now.