Highlights aired by livestream.
For its appearance at the Frankfurt International Motor Show (IAA) from 14 to 24 September 2017, Mercedes-Benz is reinforcing its ambition to help shape the mobility of tomorrow. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary. This hypercar with Formula One hybrid drive technology points the way to AMG’s “Future of Driving Performance”.
One key element of the trade fair presentation is the me Convention, a new joint event format for Mercedes-Benz and the South by Southwest (SXSW). It is being held from 15 to 17 September with the motto #createthenew. In addition numerous Daimler experts will talk on a number of different future-oriented topics. The me future talks are being held from 18 to 24 September 2017.
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