• Mercedes-Benz at the 2017 IAA: Exciting new models.

    Mercedes-Benz at the 2017 IAA: Exciting new models.

World premieres of innovative concept cars.

For its appearance at the Frankfurt International Motor Show (IAA) from 14 to 24 September 2017, Mercedes-Benz is reinforcing its ambition to help shape the mobility of tomorrow. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary. This hypercar with Formula One hybrid drive technology points the way to AMG’s “Future of Driving Performance”.

smart showcar for maximum mobility efficiency.

With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world premiere. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the corporate strategy CASE: “Connected”, “Autonomous”, “Shared” and “Electric”. It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality.

With “EQ” electrified compact vehicles.

A further Mercedes-Benz world premiere will be the first, fully electric EQ concept vehicle within the compact car segment. With its “EQ” brand Mercedes-Benz will in future also offer compact vehicles with electrically driven power units to consequently make electromobility available for an important target group. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event. The Mercedes-Benz GLC F‑CELL EQ Power combines practical advantages such as a long range (500 kilometres in the standard cycle) and short hydrogen fuelling times with locally emission-free driving.

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Public premiere: The new X-Class.

The Mercedes among pick-ups is celebrating its public premiere at the IAA show. The X‑Class combines the typical attributes of a pick-up – robust, functional, durable, and suitable for off-road driving – with the classic strengths of a genuine Mercedes-Benz – design, comfort, driving dynamics, and safety.

With its SUV design as a hallmark feature of the brand, the X‑Class fits smoothly into the Mercedes-Benz portfolio. Also making their debut in Frankfurt are the comprehensively updated S‑Class Coupé and S‑Class Cabriolet in the standard and AMG versions.

me Convention: #createthenew.

One key element of the trade fair presentation is the me Convention, a new joint event format for Mercedes-Benz and the South by Southwest (SXSW). It is being held from 15 to 17 September with the motto #createthenew. Live events, such as the “Mercedes-Benz Media Night”, press conference, and the expert talks will be aired by livestream on the new Mercedes me media online platform.

The IAA presentation by Mercedes-Benz.

All in all, the IAA presentation by Mercedes-Benz fully reflects the CASE strategy, with the CASE City on the ground floor of the Festival Hall as the highlight. Presentations by moderators and vehicle displays will also take place in its centre. On entering the lobby of the Festival Hall, the traditional location for the Mercedes-Benz stand, a “Digital Dashboard” informs the visitor about the different live and talk formats in real time with media elements. This is where visitors are also informed that they can log in for an individual, digital tour of the show – with digital passes from Mercedes-Benz for the wallet app.

Mercedes-Benz To Go”.

With “Mercedes-Benz To Go”, visitors are always kept fully informed about highlights, vehicles and the me Convention before, during and after the IAA show. The passes can be obtained on mobile devices at any time at, or loaded by scanning the QR code at the show, and can even be passed on live. In the exhibition hall, the interesting information can then be collected using a QR code scanner, then sent home by browser via the dedicated LTE connection or WLAN.