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  • Show car: Concept EQ.
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    Show car: Concept EQ.

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.


Mercedes-Benz To Go.

Use the wallet function of your smartphone now and save the Mercedes-Benz Concept EQ on your mobile phone – and during the show we’ll provide you with convenient extra information directly to your smartphone: with Mercedes-Benz To Go, you have the best possible access to all you need before, during and after the IAA.

All you need to do is press the “Wallet” button on the bottom edge of your smartphone screen and select your operating system. Please note that in doing so, you consent to receiving push notifications from us before, during and after the fair, which are activated as standard when you save the vehicle. Personal data will not be saved or transmitted in the process. You can deactivate the push notifications at any time in the app settings.


Take home your dream car in your wallet.

When you find your personal dream car at the IAA and would like to save all the details about it, then Mercedes-Benz To Go is the perfect solution for all your needs. Simply open the Wallet-App on your smartphone and press the Add-Symbol in the upper right corner of the screen. Scan the QR-Code next to the vehicle and save your dream car directly on your smartphone.