The fragrance of the future.
At the Mercedes-Benz Technology Centre in Sindelfingen, there is a very special secret hidden: a room which invites you to feel good from the moment you enter it; a room that exudes a completely different flair from the other offices. Between comfortable art deco armchairs and ceiling-high bookcases, Sabine Engelhardt sits at her computer. As a futurologist in “Social and Technological Research” for Mercedes-Benz, she is responsible for tracing social developments, cultural movements and sociological changes. Values and wishes, trends and creative tendencies: these are all genres that she examines in the world’s “global cities”. She uses scientific methods to analyse zeitgeist and long-term social trends. The research results then flow into strategies and products, most recently into the new perfume atomiser which is soon to enhance the interior of the new S-Class.