Time for the future.
Using its F 015 Luxury in Motion visionary research vehicle by way of example, the brand with the three-pointed star serves up a comprehensive preview of the future of mobility. Tongue-in-cheek and with a touch of subtle humour, the campaign is intended to provoke people to think about that precious resource called time. These days, having time is the greatest luxury that people can have. Autonomous driving makes the car of the future a place to live. Comfort and luxury are redefined and make a new, pleasant way of organising one’s time possible.