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Cooperation with South by Southwest | SXSW 2018.

Mercedes-Benz has become one of the main sponsors of the trendy South by Southwest festival in Austin, Texas. me Convention by Mercedes-Benz is an integral part of the music, film and digital festival. Mercedes-Benz had a strong presence at SXSW. There’s no better time than now for Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, and Roland Swenson, SXSW CEO and Co-Founder, to reveal the big secret: The next me Convention will take place in Stockholm this September 2018!

The me Convention is presented under the claim #createthenew. It provides an open and inspiring platform for creative people from many different industries and has a clear focus on dialogue, interaction, networking and entertainment. The contents of the me Convention cover important topics for shaping the future. Together with SXSW, Mercedes-Benz has identified five relevant topics derived from its CASE (Connected, Autonomous, Shared & Service, Electric) future strategy: New Creation, New Urbanism, New Leadership, New Realities and New Velocity.