Cooperation: Mercedes-Benz and Baidu.
China asks Baidu rather than googling. The Chinese search engine is now one of the world’s five most visited websites and offers a whole host of web-based services. On the eve of the official opening of the CES, Mercedes-Benz and Baidu announced to deepen their strategic partnership. The aim of the partnership between Mercedes-Benz and Baidu is to offer Chinese Mercedes-Benz customers even more individual services for their connected vehicles, taking account of the specifics of the Chinese market. For example in 2013, Mercedes-Benz integrated Baidu’s Street View into its vehicles as the first automaker in China. As a first visible example of the cooperation, Mercedes-Benz is looking ahead to the integration of Baidu’s CarLife. CarLife is a smartphone-based in-car infotainment system developed specifically for the Chinese market by Baidu: the contents of the phone display are transferred – via WIFI or USB – to the car’s screen, with the functions being controlled reliably and conveniently by the vehicle HMI, in other words the controller or the touchpad.