“It’s all about me.”
Mercedes-Benz is the pioneer when it comes to digitalisation in the automotive industry. Under the motto “It’s all about me”, visitors heading to the Mercedes-Benz exhibition stand at the CES® 2016 are able to immerse themselves in the individual world of Mercedes me and discover just how Mercedes-Benz combines the requirements of modern mobility with digital life – from connected vehicles with digital lifestyle offerings, to the intelligent car of the future. Exclusively, in advance of the world premiere in Detroit, CES® visitors can also experience the innovative cockpit of the future E-Class which is set to herald an all new era in digitalisation – with high-resolution visualisations and animations, touch-sensitive control and also smartphone integration with capacitive aerial coupling and wireless charging.
An insight into the future of the User Interface and User Experience Design, meanwhile, comes courtesy of the “Intelligent Aerodynamic Automobile” show car, the “Concept IAA”.