The inventor of the automobile pushes the change.
The automotive industry is changing fundamentally, things are speeding up. Alongside “globalisation”, another megatrend is “digitalisation” – also known in an economic context as “Industry 4.0”. Mercedes-Benz is a pioneer in this development. The inventor of the automobile is actively driving forward the transition from automotive manufacturer to networked mobility service provider. Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes Benz Cars, explained the strategy and the current status of development on the eve of the IAA 2015.
Presenting the “Concept Intelligent Aerodynamic Automobile”, known for short as “Concept IAA”, Zetsche showed a concrete example of the fascinating opportunities offered by digital product development.