Always a step ahead.
Exclusively for visitors to the Consumer Electronics Show, Mercedes-Benz is taking an unconventional approach to showing the new C-Class, with an augmented reality app bringing the car to life on the show stand. The CES is the world’s most renowned and foremost show for entertainment electronics and Mercedes-Benz is offering the fascinated industry audience a comprehensive insight into current development projects and innovative technologies. “Everyone’s talking about autonomous driving functions – we’ve already got them in series production,” says Professor Thomas Weber, member of the Board of Management of Daimler AG responsible for Group Research & Mercedes-Benz Cars Development.
'Many people want to use the latest communications capabilities in their car – for us, this has long been reality with 'digital drive style', be it with COMAND Online or via the Digital Drive Style app. Mercedes-Benz vehicles offer the highest possible levels of safety with maximum comfort. They are intelligently connected and well on the way to becoming digital, automotive companions.'