Ceremony of solidarity: The Andean Chaccu.
Long way round.
In our quest for the best materials to work with for our label The Inoue Brothers, my brother and I have spent much time in the Andean plateaus and have been fortunate enough to encounter many communities and individuals. Our endeavour finally brought us to the Puno region in southern Peru some five years after our first visit to South America. It was here that we met local anthropologist Alonso Burgos, one of the first pioneers to reintroduce the ancient Chaccu ceremony as a socially engaging sustainable model for the indigenous communities, who have lived alongside this sacred creature for more than ten thousand years.
The ceremony consists of members of the Andean highland communities coming together to herd and shear the vicuña.
An ancient tradition.
Search for true value.
We were told that the answer to our search for true value could be found in the Chaccu, and we were blessed to have experienced it first hand. We have certainly found our answer in the Ceremony of Solidarity. The film documenting our epic journey illustrates our concept of New Luxury. – Style can’t be mass-produced