What is the nature of creativity today and what is the value of working alone compared to working in a team? How does individual action combine with collective work? When the web has infinitely expanded the possibilities of collaborating, where does that leave the idea of the solo genius?
One morning in early May, we decided to hop into a shiny white Mercedes-Benz CLS 500 and drive across Northern Germany all the way to Denmark, making several pit stops along the way to visit six sets of creatives working individually or in constellations – or both – and ask them the above questions.
Join us for the ride and watch this space for Part II of the road trip, coming soon.