Do you think about background context when shooting cars? How important is the setting?
Teymur: Oh, of course. The problem is rather, is there the time and/or money to get everything together. On a proper commercial production – or even just shooting for the portfolio – you can usually plan and work out a time line, but with press events time is often very limited and you need to act quickly and be able to make compromises.
Royce: Settings are critical and most photographers will spend a considerable amount of time and resources scouting for good locations. The surroundings not only establish context, but also greatly affect both the presentation as well as the look of the car. When shooting at an event, there are usually many visual elements to contend with that can both distract and compete with the car for attention and focus. Of course, many times these elements (surroundings, position and weather conditions) aren’t in one’s control—the key is to then work with the situation to provide a balance of contextual “information” and focus upon the primary subject.