The Art of Urban Hunting: The CLA Shooting Brake in Brussels.

SMETS the impressive concept store in Brussels, showcases a young artist’s film in which the CLA Shooting Brake is portrayed like never before.
Text: Jana Obermüller
Photos: Lukasz Wolejko-Wolejszo
  • The Art of Urban Hunting: The CLA Shooting Brake in Brussels.

  • Mercedes-Benz x Frederik Heyman.

    An echo from the very heart of a high performance machine. The abstract, often unnoticed soundscape of the CLA Shooting Brake is what served as a starting point for Frederik Heyman’s mesmerizing take on the model.

    Art in the Afternoon.

    During an afternoon event at the SMETS Premium Store Brussels, the young Antwerp-based artist presented his video art piece that shows the CLA Shooting Brake from a beautifully unexpected perspective. The video (see below) “plays with the perception of the CLA Shooting Brake,” its pulsing heartbeat of a soundtrack “composed entirely of the sounds of the car,” the artist tells us.

    One-stop shop.

    Close to the busy Place Meiser in Belgium’s capital lies a true one-stop destination: the 4,000 square metre cement monolith that is the SMETS Premium Store houses fashion, design, art and beauty as well as a lounge bar and restaurant.

    A space in which all of the senses are awakened, inspired and ultimately satisfied.

    Urban attitude.

    Ever striving forward and further, a finessed feeling for trends and a deep passion for art, design and creative collaborations – just a few of the parallels between the SMETS retail empire and the brand with the star. “The innovative quality of the collaboration with Mercedes-Benz x Frederik Heyman fascinated us,” Pascaline Smets, the society’s buyer and creative director, explains. So what better location to unveil Frederik Heyman’s visionary piece and put the limelight on the ultimate urban hunter, the CLA Shooting Brake, than the SMETS Premium Store.

    Best of Brussels.

    During the art event, guests were given the chance to take the CLA Shooting Brake for a test spin, feeling out the sporty comfort the model has to offer whilst checking out the best of Brussels. And that’s exactly what we did the following day.

    Best of Brussels.

    During the art event, guests were given the chance to take the CLA Shooting Brake for a test spin, feeling out the sporty comfort the model has to offer whilst checking out the best of Brussels. And that’s exactly what we did the following day.

    Chocolate, April showers and Cherry Blossoms.

    Cruising the streets of the European capital on the hunt for the finest, freshest spots the city had in store for us, the CLA Shooting Brake sheltering us from  occasional spring showers on a Sunday in late April, we tracked down some of Brussels’ most iconic landmarks – and a few of its best-kept secrets.

    Despite the rain, we quickly and completely succumbed to the charms of the city that offers everything from Art Nouveau to Art Deco, music, fashion, art and design in unlikely urban settings and pleasure-procuring pralines. Join us by perusing the image gallery below. Discover the CLA Shooting Brake in six metropolises in our

    Multimedia Special

    Image Gallery.

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