A road trip to share.
Under the banner “Guarding the new Mercedes-Benz GLE” International opinion leaders and communicators from the social networks accompany the new premium SUV from its US production location in Tuscaloosa, Alabama to its world premiere at the New York International Auto Show (NYIAS). This road trip of some 2,600 kilometres in length provides digital communicators with a first picture of the new GLE ahead of the official presentation.
As in the past years, they record their impressions in texts, images and videos. Anyone interested can follow the road trip under hashtag #mbrt15. The collective blog contributions are available here.