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Backstage AMG: A glimpse behind the scenes, into the dynamic heart of the AMG brand.

Behind the scenes: Backstage AMG.

We glimpse behind the scenes into the dynamic heart of AMG – and discover something truly sensational.

Affalterbach: Home of the AMG spirit.

What has become of tranquil Affalterbach? From small, mighty racing specialists AMG has evolved into the high-performance brand of the Mercedes-Benz universe. From its beginnings in a meadow on the outskirts of the rural community of Affalterbach to the state-of-the-art headquarters of today. Over the past five decades Mercedes-AMG has evolved impressively. A multitude of office buildings and factories have been added to the first workshop hall.

 

The current architecture has been awarded prizes for energy-efficient construction. A natural-gas-powered fuel cell supplies the new logistics center not only with 100 kilowatts of electricity but also with heating and air condition: up to 40 kilowatts are fed into the public grid; on top of that, the fuel cell generates oxygen-reduced air that is diverted into the tyre warehouse. But even the energy produced on the engine test benches doesn’t fizzle away unused but is instead utilised to provide electricity and heating.

From small, mighty racing specialists AMG has evolved into the high-performance brand of the Mercedes-Benz universe.

The right mix: AMG doesn’t burn rubber.

Legions of test cars and prototype vehicles are in use at the AMG headquarters around the clock over the whole year. Millions of test kilometres are travelled around the globe, on racing and test tracks, on public roads. One of the most important wearing parts of this intense development work is round, black and is used every time in quadruplicate: tyres. The logistics and storage of roughly 5,500 high-grip aggressive sport varieties is a challenging task.

To prevent a fire in the tyre warehouse, the oxygen ratio in the air is reduced to around 15 percent – no chance for an accidental fire. Even wanton arson would be difficult here, because any lighter needs at least 16 percent oxygen to be able to ignite. In contrast to the general atmosphere at AMG, the atmosphere in the AMG tyre warehouse is cool: the tyres are stored below 15 degrees Celsius to save energy.

Future needs history.

For a company that comes from racing, it is rather unusual to cultivate its own past with sound judgement: because anyone who strikes a fast pace seldom looks in the rear-view mirror. The documents and stories of the early years of Mercedes-AMG might have been lost – had it not been for the strong identification of some employees from the very beginning. They didn’t just put the remnants of days gone by in the cabinet all the way in the back. Over decades, partly outside of working hours, a vivid and impressive collection of documents, photographs, parts and even classic cars arose.

 

Under the guidance of Michael Clauss, who has been with AMG for 37 years, just as long as AMG has been in Affalterbach, the archive has become a fabulous treasure from which the brand constantly draws its identity.

Hospitality, Swabian style.

For many AMG fans, picking up a new Mercedes-AMG vehicle in Affalterbach is a veritable obligation primarily on account of the factory tour: “One Man – one Engine”. Every mechanic bestows a plaque with his signature upon completion of the engine mounting. In many cases it’s possible for customers on their tour of the engine factory to meet the mechanic who was responsible for the assembly of their engine. A very personal, distinctive experience that brings the AMG team and their customers even closer together.

For many AMG fans, picking up a new Mercedes-AMG vehicle in Affalterbach is a veritable obligation primarily on account of the factory tour.

Right next to the customer lounge is the delivery hall. Dark walls, bright floor, a magical lighting scenario. Here the customer now has plenty of time for their first moments with their new AMG.

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