• Mille Miglia 2012, Mercedes-Benz 300 SL Racer (W 194, 1952).

    Mercedes-Benz Lifestyle: Culture.

The automobile as a cultural asset – a highly interesting cosmos.

Cars can be an attitude towards life. We associate them with everyday life, leisure and special moments in our lives. Every car, every engine and every single component has a background story and is something special. It is impossible to imagine our cultural environment without the motor vehicle in all its variants. A highly interesting cosmos has developed around the car. It is part of art, part of history, it is game and photo motif at the same time. Mercedes-Benz vehicles inspire people all over the world to carry out projects and actions. The variety of themes influenced by the automobile is limitless – the creativity and skill of the people are exemplary.

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