A new star for the brand.
A new star for the brand with the star is Ryan Tedder, co-founder and frontman of the pop/rock band OneRepublic, is to become a brand ambassador for Mercedes-Benz. The collaboration between the Stuttgart-based automotive brand and the singer-songwriter from Denver will kick off with the world premiere of the new B-Class on the eve of the “Mondial de l’Automobile” motor show in Paris on 1 October 2014. OneRepublic will perform the new song “I lived” live at the Mercedes-Benz Media Night in Paris. After that, “I lived” will become a key element of the B‑Class communication campaign: the song will feature in a soon-to-be-launched series of advertising spots for the new B-Class.