The artist Amshu Chukki created a video artwork to mark one million Mercedes-Benz fans on Instagram on location.

St. Moritz Art Masters 2014.

Amshu Chukki presents the modern India in front of the Alpine backdrop.

Fuel consumption combined: 6.6-6.5 l/100 km; combined CO₂ emissions: 154-151 g/km.*

The magic of modern India in front of an alpine backdrop.

Since the start of the St. Moritz Art Masters in 2008, art lovers travel from near and far to the annual event in the Swiss Engadine, where contemporary artists present a wide spectrum of art and culture for ten days. In this unusual location – a truly picture-book little town – the world interacts. The organisers of St. Moritz Art Masters focus on the art of one particular country every year.

Jitish Kallat combines

This year, amidst breathtaking views and between the white peaks of the eastern Swiss Alps, the focus was on the magic of modern India. Celebrated artists such as Francesco Clemente, Julian Schnabel and Joel Shapiro presented an assortment of sculptures, installations, videos and more.

Amshu Chukki documented the St. Moritz Art Masters in his video diary.

Landscapes in a multimedia space.

Amshu Chukki is this year's youngest participant in the St. Moritz Art Masters programme. Born in 1991 in Baroda, India, the artist was positively raised with a video camera in hand. He uses unnatural light and combines non-linear storylines in conjunction with an unusual visual logic.

During the St. Moritz Art Masters the young Indian artist is represented with three projects. Chukki record his impressions of the event in the form of a personal video diary. At the same time a video installation of Chukki records at the Chateau Pavillion des Arts: 'With my installation I would like to examine the concept of the landscape and show how visual and mental landscapes penetrate our personal and collective consciousness.'

During a shoot with Mercedes-Benz in India, Amshu Chukki also used an Instagram filter for his video recording.

“The Alchemy of the Stars”.

In a total of six Instagram-videos, realized in connection with the documentation of the St. Moritz Art Masters, Amshu Chukki created a link between the magical landscape of the Engadine and the Mercedes-Benz GLA-Class. Above all, the combination of the stillness of the landscape and the majestic appearance of the GLA plays a large role in Amshu Chukki’s video work. “The presence of the vehicle is an intrusion in the landscape like a moving photo, which is why I decided that these videos should be silent.” He used an Instagram filter and saturated colours in imitation of the western history of art and the idea of landscape painting in order to show the contrast between tradition and progress. As a thank you for one million fans of the Mercedes-Benz page on Instagram, Chukki’s works can also be viewed after the end of the St. Moritz Art Masters.

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