Sustainability and exclusivity.
Touch a piece of clothing by fashion label The Inoue Brothers and you will find yourself hooked on the haptic sensation: their fabrics feel enticingly soft, warm and light to the touch. My own first-hand experience with these tactile delights took place during Men’s Fashion in Paris where the two brothers and designers presented their impressive Autumn/Winter 2013 collection to international press and buyers in a showroom at the city’s Bastille Design Center. When asked about their choice of material, their eyes immediately lit up. They have, after all, chosen to work with one of the world’s finest fabrics, vicuña wool, otherwise known as hair of the gods to Peru’s indigenous population.