Behind the scenes of the Fashion Campaign Spring/Summer 2016.

  • Behind the scenes of the Fashion Campaign Spring/Summer 2016.

  • Video.

    On set at the Spring/Summer 2016 Fashion Campaign shoot.

    Infectious tunes, super model Doutzen Kroes – spinning through the air in a glamorous outfit above the Mercedes-Benz GLC 350 e 4MATIC* – and Carlyne Cerf de Dudzeele, choreographing it all with flailing arms while miming expansive dance moves. Watching the protagonists of the new Mercedes-Benz Fashion Campaign in action, we witness a fantastic mix of full focus and boisterous on-set fun.

    *Mercedes-Benz GLC 350 e 4MATIC – Combined fuel consumption: 2.6 l/100 km – Power consumption weighted: 20 kWh/100km – CO2 emission: 60 g/km

    Following natural intuition.

    Exceptional energy pervades the entire production, driven by the campaign’s creative heart and mind, Carlyne Cerf de Dudzeele. “I love action”, she reveals while putting the finishing touches to Kroes’ dress, followed by a string of directorial instructions. “I don’t do brainstorming. I am an instinctive person. I only need to see the car and the woman –inspiration follows automatically.” This unique and natural sense of intuition has characterised Cerf de Dudzeele’s unusual style from day one. She has never cared for conventions or trends. Instead, the French talent was among those who paved the way for the streetstyle revolution with outfits that juxtaposed adidas trackpants and Chanel necklaces. “Eco-friendly doesn’t always have to be boring, it can be luxurious. I think that having Doutzen, Mercedes-Benz and moi (CCD) and all of us working together is luxurious, glamorous and this is what I adore”, states the French stylist and fashion editor to explain the campaign’s main thrust.

    Kroes grew up in a small village in the northern Netherlands, so nature and environmental protection have always played an important part in her life. “I am always conscious of not letting the water run and how far I drive… Although I love driving cars, I think it is also important to think of the environment so this is why this car fits perfectly with me.”

    Fast-paced, eco-friendly and glamorous.

    An idea Doutzen Kroes can get behind – this is her first ever sustainability-focused shoot and the topic is dear to the environmentally conscious Dutch model’s heart: “I am super excited to be the new face of the Mercedes-Benz GLC Plug-In Hybrid. As you have seen, it is a beautiful car and I like the fact that this car is eco-conscious, just like me”, she adds on set.

    Fast-paced, eco-friendly and glamorous.

    An idea Doutzen Kroes can get behind – this is her first ever sustainability-focused shoot and the topic is dear to the environmentally conscious Dutch model’s heart: “I am super excited to be the new face of the Mercedes-Benz GLC Plug-In Hybrid. As you have seen, it is a beautiful car and I like the fact that this car is eco-conscious, just like me”, she adds on set.

    Kroes grew up in a small village in the northern Netherlands, so nature and environmental protection have always played an important part in her life. “I am always conscious of not letting the water run and how far I drive… Although I love driving cars, I think it is also important to think of the environment so this is why this car fits perfectly with me.”

    A progressive symbiosis.

    Carlyne Cerf de Dudzeele, Doutzen Kroes and the new Mercedes-Benz GLC Plug-In Hybrid: The perfect team to demonstrate that protecting the environment is an important task – and one that can be a lot of fun.

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