Text: Nicole Urbschat
  • Champions of Fashion – Campaign Autumn/Winter 2015.

  • The “Champions of Fashion” campaign, however, sees the unlikely team of Lewis Hamilton, Nico Rosberg, Dree Hemingway and a true 1970s racing icon, the Mercedes-Benz C111, brave gale force winds. A spectacular clash of two realms – and one that honours the new Mercedes-AMG GT.

    Champions of Fashion – Campaign Autumn/Winter 2015.

    Dramatic lights and mysterious mist caress the glistening tarmac. Roaring engines find their match in the powerful whir of gigantic rotors. The air at Sindelfingen’s wind tunnel carries a heavy, electrified charge. Rarely have so many masters of their class, so much unbridled power been contained in one room – or inside the seminal Mercedes-Benz development centre. Here, the experts on site usually pit innovative car designs against uncompromising forces of nature.

    Champions of Fashion – Campaign Autumn/Winter 2015.

    Dramatic lights and mysterious mist caress the glistening tarmac. Roaring engines find their match in the powerful whir of gigantic rotors. The air at Sindelfingen’s wind tunnel carries a heavy, electrified charge. Rarely have so many masters of their class, so much unbridled power been contained in one room – or inside the seminal Mercedes-Benz development centre. Here, the experts on site usually pit innovative car designs against uncompromising forces of nature.

    The “Champions of Fashion” campaign, however, sees the unlikely team of Lewis Hamilton, Nico Rosberg, Dree Hemingway and a true 1970s racing icon, the Mercedes-Benz C111, brave gale force winds. A spectacular clash of two realms – and one that honours the new Mercedes-AMG GT.

    Dynamic. Passionate. Elegant.

    The new model’s passion and might finds an excellent match in the protagonists of the Mercedes-Benz Autumn/Winter 2015 fashion campaign: model and actress Dree Hemingway, who traces her adventurous roots back to great-grandfather and seminal author Ernest Hemingway, plus the two Mercedes AMG Petronas pilots Lewis Hamilton and Nico Rosberg, whose exceptionally dynamic and elegant style underscores the silver arrows’ Formula 1 dominance.

    At the same time, it is her evocative portrait series – perfect examples of how to stage identities through subtle disguises – which have made her one of the world’s most outstanding experts of pop-cultural performances.

    Pop-cultural Performances.

    On site to capture and stage the energetic team: American artist and fashion photographer Collier Schorr. A seasoned veteran of the fashion game, the born and bred New Yorker has already served as the mind and eye behind campaigns for Comme des Garçons or Bottega Veneta. Furthermore, she frequently snaps spreads for magazines like purple or self service and also acts as editor-at-large of UK art publication frieze.

    Pop-cultural Performances.

    On site to capture and stage the energetic team: American artist and fashion photographer Collier Schorr. A seasoned veteran of the fashion game, the born and bred New Yorker has already served as the mind and eye behind campaigns for Comme des Garçons or Bottega Veneta. Furthermore, she frequently snaps spreads for magazines like purple or self service and also acts as editor-at-large of UK art publication frieze.

    At the same time, it is her evocative portrait series – perfect examples of how to stage identities through subtle disguises – which have made her one of the world’s most outstanding experts of pop-cultural performances.

    Related.