Designer Roshi Porkar meets the Mercedes-AMG GT.

Designer Roshi Porkar meets the Mercedes-AMG GT.

With the eye of a designer Roshi Porkar goes on a journey of discovery in the Mercedes-AMG GT.

  • Designer Roshi Porkar meets the Mercedes-AMG GT.

  • Fashion designer Roshi Porkar studied fashion at the University of Applied Arts in Vienna.

    “Morning, I’m Roshi”.

    The first impression is certainly different. At least different from what you’d have expected from a new star on the fashion stage. “Morning, I’m Roshi”. No huge entrance, no two kisses; Roshi Porkar is simply there. And the rise of the young Vienna-based designer in the fashion business has certainly been meteoric. At just 26, she was already working for fashion stylist Karl Templer in New York and fashion label Lanvin in Paris. She studied fashion at the University of Applied Arts in Vienna.

    The notion of freedom.

    Roshis own first collection went down a bomb. At the Hyères International Festival of Fashion and Photography, she received the coveted Prix Chloé in April 2014. The fashion magazine Elle and Mercedes-Benz subsequently gave the young designer the opportunity to present her first collection at the Mercedes-Benz Fashion Week Berlin.

    At the Hyères International Festival of Fashion and Photography, she received the coveted Prix Chloé in April 2014.

    Since then, everything has changed for Roshi. She is free to choose what she does in future, what direction she would like to take. For a lot of people that is exactly the notion of freedom.

    Towards the norm.

    She devoted over two years to her first collection. Her subject: the Bactrian princesses – more than 3,000 year old stone figurines, barely 20 centimetres tall. “The first collection was an experiment for me,” she explains. “I wanted to create this special silhouette. It was meant to be something personal. Whether the clothes would then also be wearable wasn’t that important to me. It was about a statement on the catwalk, about an overall picture.” But now it was time for something totally new. Not just for her work, for fashion and design overall it is important to try out new things. “You have to try to break through the norm, slowly turning in another direction. Only that way can the design also change and develop.”

    A little later, Roshi is sitting in the new MercedesAMG GT, caressing the dashboard, the dominant centre console with the ergonomically arranged pushbuttons in the V8 design.

    Roshi Porkar in the AMG GT.

    A little later, Roshi is sitting in the new Mercedes-AMG GT, caressing the dashboard, the dominant centre console with the ergonomically arranged pushbuttons in the V8 design, the steering wheel with spokes in “full Galvano” design. She lets the design wash over her. A sports car like the GT and good designer fashion are, after all, very similar, ponders Roshi. Ultimately “you decide consciously for something special.” Anyone can put on a pair of standard off-the-peg jeans, “you’re doing nothing wrong, but nothing right, either.” But anyone that consciously opts for something special, “has made a conscious decision.” That applies to the Mercedes-AMG GT just as much as to high fashion. “Regardless of whether it’s highend fashion or the AMG GT – it’s always a clear statement of not being satisfied with something off-the-peg,” says Roshi.

    The attitude behind the things.

    For Roshi Porkar, it’s not simply about highly exclusive materials. She’s looking for an attitude behind the things, values, that you can identify particularly in the design, which make a thing special and valuable. “Luxury is achievable for more and more people nowadays and now so accessible that you no longer need certain materials to show what is special. Design is much more important today.” Just like in the new Mercedes-AMG GT.

    For Roshi Porkar, it’s not simply about highly exclusive materials. She’s looking for an attitude behind the things.

    Slowly Roshi reveals another side to the reserved young designer one that appears to have petrol flowing through her veins. “When I see the interior of the GT, I also sense a powerful atmosphere. It makes you feel like you’re more than just a driver.”

    With the eye of the designer, Roshi notices even the smallest details and can appreciate the craftsmanship that has gone into them.

    With the eye of a designer.

    Once she has found the right seating position, she pushes herself into the seat with her back straight as a die and smiles. Just like in a jet, it’s as if the driver is part of the interior. The uncompromisingly styled components, the clarity of the design and the authentic materials – with the eye of the designer, Roshi notices even the smallest details and can appreciate the craftsmanship that has gone into them. That is the moment when the young designer from Vienna reveals the next facet of her personality: accept no compromises, push yourself and move forward in a disciplined way. “But I’ve seen for myself that the best artists thrive in expensive cities. There you need to work all the time. Get up to speed and be critical with yourself, otherwise you won’t be able to keep up.”

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