Mercedes-Benz Fashion Creatives

Fashion Creatives: Justin O’Shea is our selfie specialist.

In this short film, failed selfies change our protagonist’s look in real life – and a “selfie specialist” becomes the man of the hour.
Photos: James W. Mataitis Bailey
  • Fashion Creatives: Justin O’Shea is our selfie specialist.

  • The best possible version of ourselves.

    To capture the best possible selfie, we don’t seem to spare any efforts or pains. We happily ignore friends during dinner to snap a quick picture of ourselves in a hot new restaurant or spend our well-deserved holiday downtime staging ourselves in the perfect light. None of this is really new – it has become a pervasive trend.

    The selfie specialist.

    Building on this premise: What if the pictures we took of ourselves actually affected our own look and image? What if a “must post” image made us more attractive in real life? Sounds great, right? But in the same vein, photographic misses would also leave not-so-subtle traces on our faces. No way! Well, if this should ever come to pass, don’t fret: There’s always Justin O’Shea – our self-proclaimed selfie specialist.

    Not a problem.

    Our new Fashion Creatives short takes a peek at this specialist’s work. His client, LA stylist and creative director Jayne Min, only wanted to show off her new brooch – everyday business, right? – but just a few moments later her entire life seems to be jinxed: Not only do all her selfies go wrong, but they also reshape her face.

    Not a problem for Justin O’Shea. Or so he thinks. Stylish as always, he arrives in a yellow Mercedes-AMG G 63, carefully picked to match his tie. It’s just another case for him, until … well, see for yourself in the film above.

    Mercedes-AMG G 63:
    Fuel consumption combined: 13,8 l/100 km;
    combined CO₂ emissions: 322 g/km.*