What does luxury mean to generation Y? Marco Lepew is an entrepreneur, lives in LA and sometimes plays some larger, but most often minor roles in Hollywood films. Together with friends he recently launched the creative collective “I Would Prefer Not To”. Now, at The New York Times International Luxury Conference in Miami, he is supposed to talk about the expectations of a generation of alleged spoiled self-promoters.
So far, he has given little thought to the message he would like to convey, although he had to submit his talk’s title some weeks ago. He decided to focus on modern luxury – a straight-forward choice hinting at new approaches.