The curated self.
On a leisurely Sunday afternoon, we might find ourselves by a friend’s pool, passionately discussing projects and ideas and letting our legs dangle in the water. And then, for a brief moment or two, we invariably resurface from this temporary idyll to fire up our smartphones and check if everyone else is having an equally wonderful time – only to find them surfing the waves off Byron Bay or capturing the riot of colours at Lake Retba. And there it is, once again: instant Instagram envy.
Whether it’s for sharing special moments or everyday activities – Instagram provides the perfect stage for showcasing our curated selves for the world to see, occasionally embellished by the odd visual tweak or two. Or have we always celebrated every quick coffee break with a careful arrangement of flowers, vegan banana bread and perfectly aligned cutlery?