Hybrid by Nature.

Top model Doutzen Kroes.

Bright blue sky; passing clouds, their reflections almost touching the water’s surface; wild flowers so tall and towering that they overshadow the new Mercedes-Benz GLC 350 e 4MATIC*. For the Mercedes-Benz Fashion Campaign Spring/Summer 2016, “Hybrid by Nature”, fashion editor and stylist Carlyne Cerf de Dudzeele created a digitally-idealised version of ecological perfection that culminates in a playful encounter between natural beauty – and top model – Doutzen Kroes and the pure perfection of the Mercedes-Benz GLC Plug-In Hybrid.

A progressive symbiosis of style and sustainability that demonstrates today’s synergies between eco-friendly approaches and thrilling driving performances.

*Mercedes-Benz GLC 350 e 4MATIC - Combined fuel consumption: 2.6 l/100 km - Power consumption weighted: 20 kWh/100km - CO2 emission: 60 g/km

Glam meets sustainability.

A notion Cerf de Dudzeele visualised for the Mercedes-Benz Fashion Campaign Spring/Summer 2016 “Hybrid by Nature”. On set, she explains that “eco-friendly doesn’t always have to be boring, it can be luxurious.” Just like the Mercedes-Benz GLC, which boasts an electric – and entirely emission-free – reach of 34 kilometres thanks to the Plug-In Hybrid engine, coupled with excellent driving dynamics and a ravishing design.

Dutch model Doutzen Kroes exudes a similar natural glamour. Whenever the mother of two steps in front of the camera, she brightens the room with her laid-back, lively and joyful vibes.

The elated pop-art fairy.

This modern dream team was styled and staged by the French grande dame of fashion, Carlyne Cerf de Dudzeele. Responsible for styling Anna Wintour‘s first ever VOGUE cover in 1988, she has always championed a nonchalant mix of down-to-earth luxury. And after close collaborations with star photographers like Peter Lindbergh or Steven Meisel she recently decided to take full creative control and use the freedom of digital media to craft her very own vision of ecological perfection.

The resulting idealised blend of graphical elements and bold colours, as seen in the Mercedes-Benz fashion film, propels Doutzen Kroes all the way up in the air, fitting and dancing around the Mercedes-Benz GLC 350 e 4MATIC like a gloriously exultant pop-art fairy.