Hyères Festival 2015.

Driving in style along the Côte d’Azur, with the Mercedes-Benz 250 SL.

Text: Alex Bohn
Photos: Lukas Korschan

Image Gallery.

Image gallery.

A fashion festival on the Côte d'Azur.

This year, on April 23 – 27, the International Festival of Fashion and Photography in Hyères turned thirty years old. Just like major birthdays, the occasion proved a great opportunity to take stock and review the festival’s rich history.

With this in mind, Mercedes-Benz – as the renowned Côte d'Azur festival’s partner – presents “The Formers“, an exhibition that showcases collections from 12 previous festival participants.

The Formers.

Parisian artist Marc Turlan set the stage with a spatial concept that drew on his well-known collages and installations. At Hyères, his showrooms presenting Canadian designer Steven Tai, Finnish participant Satu Maaranen and Roshi Porkar from Vienna, among others, moved far beyond the basic ‘clothes rail & hangers’ set-up. Mirrored mosaics – reflecting and refracting the different collections into intriguing facets – covered the entire showroom, accompanied by a sound collage featuring both the chirping of crickets and the artist’s own voice as recurring elements.

Lucky winners.

This was certainly the perfect concept and framework for the free-spirited Hyères Festival; a place where art and fashion intersect and future masters of design find their feet. This anniversary edition’s lucky winners include Annelie Schubert, a 28-year-old Berliner with French roots, as well as Anna Bornhold, Wieke Sinnige and Yiyu Chen. All of these are part of up-and-coming designers championed by Karl Lagerfeld – one of this year’s jurors – with the following words: “There are no young talents – just good or bad designers.”

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