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Mercedes-Benz Fashion #MBclassicsquad 280 SE

#MBClassicSquad x Lisa Says Gah.

Inspired by the recent trend for classic cars in editorials and creative advertisements, Mercedes-Benz Fashion launched #MBClassicSquad.

#MBClassicSquad.

A short while ago, #MBClassicSquad was brought to life as its own creative photo shoot, produced by Mercedes-Benz Fashion, in collaboration with fashion brands, concept stores and communities of creative influencers. More than just a means to create playful content and highlight the heritage of Mercedes-Benz, the project aims to strengthen the relationship between local emerging creative communities such as the evolving fashion scene in Los Angeles.

Mercedes-Benz Fashion #MBclassicsquad 280 SE
Mercedes-Benz Fashion #MBclassicsquad 280 SE

The kick-off.

The kick-off for the #MBClassicSquad concept took place in Los Angeles’ most exciting creative hub, Silverlake, in a collaborative effort with “Lisa Says Gah”, a concept store and collective promoting emerging US-based designers. Lisa Says Gah use real women in their campaigns – their brand ambassadors aren’t just a face, they embody the creative essence of the store.

The kick-off.

The kick-off for the #MBClassicSquad concept took place in Los Angeles’ most exciting creative hub, Silverlake, in a collaborative effort with “Lisa Says Gah”, a concept store and collective promoting emerging US-based designers. Lisa Says Gah use real women in their campaigns – their brand ambassadors aren’t just a face, they embody the creative essence of the store.

Mercedes-Benz Fashion #MBclassicsquad 280 SE

Los Angeles.

Lisa Williams, owner of LSG, and her team chose four women from Los Angeles’ creative scene who inspire them to style in their latest designer picks and pose with a cobalt blue 280 SE. The #MBClassicSquad x Lisa Says Gah shoot features social media manager Simone Gray, buyer Jacqueline Pak, model Avi Taylor and designer Eliana Gil Rodriguez. The pieces, also sold on LisaSaysGah.com, are AW16/17 picks from designers such as Maryam Nassir Zadeh, Tibi, Ryan Roche, LOQ, Trademark and Rachel Comey.

Mercedes-Benz Fashion #MBclassicsquad 280 SE

Discover.

Head to instagram.com/mbfw for a daily update on Mercedes-Benz’ commitment to fashion and emerging talent worldwide and discover Lisa Says Gah on LisaSaysGah.com.

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