Mercedes-Benz Fashion Engagement.
Around the world.
When it comes to fashion, Mercedes-Benz’ commitment runs worldwide. After all, the brand, too, thrives on the successful combination of unique style, unusual ideas and great design. Over the past 20 years, Mercedes-Benz has established itself as a key sponsor and supporter of the global fashion sector, addressing not only existing customers, but also brand new target groups. Back in 1995, the Stuttgart-based automotive group was the first title sponsor of the Mercedes-Benz Fashion Week Australia. Since then, the number of cooperations and initiatives continues to grow. Today, the fashion involvement of Mercedes-Benz extends from Paris, London, and Milan all the way up to Istanbul, Moscow, Beijing, Buenos Aires, and Berlin.
A helping hand.
Through its global engagement for exceptional fashion, Mercedes-Benz has established itself internationally as a key partner of more than 50 fashion platforms worldwide. The global Mercedes-Benz International Designer Exchange Program, for example, is a platform that creates a unique global fashion network for emerging talents. As the premium automotive brand with the strongest involvement in fashion events, Mercedes-Benz also supports multiple title sponsorships.
Among them: Mercedes-Benz China Fashion Week, Mercedes-Benz Prague Fashion Week, Mercedes-Benz Fashion Week South Africa and Mercedes-Benz Fashion Week Amsterdam. Globally, Mercedes-Benz partner key platforms include Paris Fashion Week, London Fashion Week, Milano Moda Donna, Fashion Edition Buenos Aires and the International Festival of Fashion and Photography in Hyères.
Beyond its ongoing commitment to international Fashion Weeks, Mercedes-Benz produces high quality, engaging digital fashion content. Partnering with the industry’s leading editorial voices and creative producers as part of its Fashion Creatives video series allows Mercedes-Benz to produce a range of short films that provide entertaining glimpses of the world of fashion – and surprise and delight with their fresh approaches.