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  • Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.
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    Mercedes-Benz Global Fashion: A World of Engagement.

    Supporting talented designers.

Championing Creativity.

Community is at the core of Mercedes-Benz’s global involvement in fashion. From sponsoring a wide spectrum of fashion weeks ranging from Australia and Mexico to Italy and Russia; to our inclusive International Designer Exchange Program (IDEP) that launched nine years ago and connects promising young designers from around the world to an international audience; it’s clear that Mercedes-Benz has a passion for championing emerging design talent.


Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.
Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.

IDEP: a Network of Talent.

Springboarding talent from local prominence to global relevance, the Mercedes-Benz International Designer Exchange Program supports and pioneers evolving designers by offering them unique access to key international fashion markets. In the past year alone, the initiative has supported 16 designers, including Festival International de Mode, de photographie et d’accessoires de Mode à Hyères winner of the Grand Prix de Jury Vanessa Schindler showing in Berlin and International Fashion Showcase winner The Sirius for Milan Fashion Week, and has enabled a direct exchange between China-based designer Angel Chen in Milan and Italian Vivetta during Mercedes-Benz China Fashion Week.


A History of Emerging Talent.

When Mercedes-Benz became the first title sponsor of Mercedes-Benz Fashion Week Australia back in 1995, no one could have predicted the extraordinary relationship with the fashion industry that the brand has cultivated over the past 23 years, but the evolution has continued.

Participating in more than 60 international fashion platforms, including Mercedes-Benz Fashion Weeks as varied as Tbilisi, Berlin, Istanbul and Madrid, as well as the prestigious 33rd International Festival of Fashion, Photography and Fashion Accessory in Hyères, Mercedes-Benz’s relationship with fashion has evolved into a creative partnership that aims to make the world of style more open and accessible to everyone by creating unique global networks for young designers.


Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.
Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.

Driving the Future of Fashion.

Technology has shined a spotlight on promoting inclusivity within fashion. The Mercedes-Benz “Generation Now, Generation Next” was the #mbcollective fashion story for 2017, uniting global talent with their accompanying protégés. For 2018, the next stage of the fashion story is entitled #WeWonder, a manifesto that brings together seven of the world’s most innovative and inspiring visionaries to share their thoughts about the future of the industry.


A Digital Revolution.

Mercedes-Benz aims to spark a global conversation about the evolution of fashion in a digital age and the potentiality of the future – generating a whole new approach to the traditional campaign and shifting towards the fast-paced world of digital. This approach to the distribution of fashion content offers a pivotal chance for everyone to get involved and contribute throughout the year, with a series of global events, appearances and digital activations.

Mercedes-Benz’s global fashion Instagram channel is taking the next step and continues to encourage followers to interact, posing their own thoughts on social media.


Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.
Mercedes-Benz Fashion Engagement has established itself as a key sponsor and supporter of the global fashion sector, addressing customers and target groups.

Stay Connected.

Want to keep up with all things Mercedes-Benz Fashion and everything in between? Then head over to @MercedesBenzFashion to see Mercedes-Benz’s fashion commitment unfold. From emerging IDEP talent, to insights into the international fashion weeks supported by Mercedes-Benz, as well as our digital fashion story – be part of the #mbcollective community and share your thoughts on the future of fashion!