Mercedes-Benz has now been involved in the world of international fashion for two decades. The Stuttgart-based automotive company first sponsored the Mercedes-Benz Fashion Week Australia in Sydney and Melbourne in 1995, and the number of its alliances and initiatives has grown continuously ever since. Today, the Mercedes-Benz brand displays its dedication to fashion on more than 50 platforms in over 40 countries. “Trendsetting design, pioneering innovations and modern luxury are firmly embedded in Mercedes-Benz’s DNA. The parallels between fashion and cars are obvious, because the design process for both requires creativity, the highest levels of craftsmanship and technical expertise, but also courage if you want to establish yourself outside the international mainstream,” said Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.
“As an international fashion industry partner for 20 years, we are proud to have supported platforms all over the world, and particularly to have been involved in promoting talented young designers”.