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  • Mercedes-Benz presents Tiziano Guardini.
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    Mercedes-Benz presents Tiziano Guardini.

Mercedes-Benz Global Fashion Engagement.

Mercedes-Benz’s global fashion engagement is championed by a self-imposed commitment to support emerging design talent. Rome-based Tiziano Guardini is one such talent. According to Guardini, one must change oneself in order to change the world, which is why Guardini’s designs are completely sustainable and eco-friendly. With an equal dedication to conscious living, Mercedes-Benz recently partnered with Tiziano Guardini during Milano Moda Donna to present his Spring/Summer 2019 collection. In a celebration of nature, the Mercedes-Benz presents Tiziano Guardini show debuted 17 completely sustainable looks.

Click here for exclusive coverage of the show and backstage moments.

Mercedes-Benz presents Tiziano Guardini.
Mercedes-Benz presents Tiziano Guardini.

Tiziano Guardini & his sustainable mission.

“For me, sustainability is to think about our future, to think about other people, people on the other side of the world. But it’s important to live in a balance – humans and nature – we have to respect each other,” explains Tiziano Guardini. This fervent commitment to sustainability is tied to every bit of Guardini’s design process, from start to finish. Moreover, his belief that protecting the environment is everyone’s responsibility recently led Guardini to produce a “Sustainable Kit”, perfectly fusing effortless cool with an eco-friendly attitude.


Video.

Introducing Tiziano Guardini Spring/Summer 2019.

Mercedes-Benz presents Tiziano Guardini showcased a runway of 17 completely sustainable Spring/Summer looks, mixing fresh elements of streetwear and sportswear. Representing a new consciousness and awareness, the collection harmoniously brings together deconstructed silhouettes, vibrant prints and bold colours. The collection offers a chilled out and contemporary wardrobe for dynamic men and women for whom sustainability is of utmost importance. Inspired by the ancient African tale of the hummingbird, this motif can be spotted within the prints and embroidery across a number of the garments.


Mercedes-Benz presents Tiziano Guardini.
Mercedes-Benz presents Tiziano Guardini.

The International Designer Exchange Program.

Mercedes-Benz is dedicated to supporting international emerging talents as part of its fashion engagement. These commitments are explored under the IDEP umbrella (the International Designer Exchange Program), and continue to support a variety of designers around the globe. Mercedes-Benz selects forward-thinking fashion designers, in keeping with its strong focus on inventing the future of electric mobility with its first EQ concept car. For over nine years, the initiative has provided emerging designers with the platform to present their collections to an international audience. This is why Tiziano Guardini, a champion for eco-friendly and sustainable fashion, is the perfect partner.

Follow instagram.com/mercedesbenzfashion to see more of Mercedes-Benz’s fashion engagement.