Models on the catwalk at a fashion show.

New channels: Mercedes-Benz Fashion @ Social Media.

A global perspective on the world of fashion: Mercedes-Benz launches several new social media channels with an emphasis on fashion.
  • New channels: Mercedes-Benz Fashion @ Social Media.

  • Fashion shows as seen here will be covered on the social media channels of Mercedes-Benz.

    Inspiring moments.

    In support of its ongoing fashion commitment worldwide, Mercedes-Benz has launched a collection of new fashion-focused social media channels. Alongside forming a centralised hub for online audiences to explore the over 50 fashion-related platforms supported by Mercedes-Benz, the new channels will among other things cover emerging talent, inspiring moments in fashion history and feature collaborations with established and up-and-coming digital influencers.

    Experiencing fashion with Mercedes-Benz.

    Mercedes-Benz is a partner of established events such as the Paris, London and Milan Fashion Week; it is however the exclusive access to markets such as Africa, Australia and China – to name a few – that sets these social media channels apart from others.

    The arrivals area of the Mercedes-Benz Fashion Week Berlin.

    Moreover, diverse content from platforms worldwide allows the brand to tell a real “global” fashion story – an all-encompassing look into the impact of culture on fashion design and a celebration of diversity and talent in emerging markets.

    Fashion items presented on dummies.

    Exclusive insights.

    While the “Mercedes-Benz Fashion” Instagram channel is the go-to place for highly curated content with a strong editorial voice, the brand’s fashion-focused Twitter, Snapchat and Periscope channels present audiences with exclusive behind-the-scenes content, live from selected, key Mercedes-Benz Fashion engagements. Following Mercedes-Benz Fashion on social media: Instagram, Twitter, Snapchat, Periscope – and using the hashtags #mbfw and #mercedesbenzfashion is simple. Pictures can be found right here.

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