The driver-passenger relationship.
Taxi apps like mytaxi – purchased last year by Daimler offshoot moovel GmbH – are one of the latest digital-meets-physical innovations that make our mobile lifestyles that little bit easier. Beyond the option to book and settle a cab ride by app, the new system also impacts the relationship between driver and passenger.
Sure, even before the recent app-olution – and depending on mood, personality and mutual liking – people would enjoy nice chats, local city tips and the odd worldly wisdom en route, but now you are actively encouraged to rate each other after the transaction. A simple change that markedly reduces the chance of unfriendly encounters for all involved: After all, drivers want to continue making money – and passengers guaranteed future pick-ups.