Statistically, around four out of five yoga students are women. At least in Europe and America. In India, on the other hand, where yoga originally comes from, it is still a male preserve. Why yoga is dominated in the west by women is the subject of controversial debate. Some believe the blame lies in the media portrayal of the yoga-posing model, thin as a rake, used to advertise fashion, beauty and other lifestyle products in the 80s and 90s. Other experts suggest the cause is associated with the history of yoga. In the United States, yoga became popular in the 1970s as part of a backlash against a self-improving, achievement-oriented society. People, mainly women, were going to the yoga studios in search of a new type of community. One that practised mindfulness in place of aerobics and exercises to fight the flab. Although more men are now trying yoga and even some famous actors (such as Daniel Craig) use yoga to help them prepare for the challenges involved in filming, many men remain quietly sceptical. This scepticism unfortunately prevents them from enjoying the positive aspects of yoga.