Back
Back
  • The Concept EQ sits amid a huge salt lake, whose bottom is barely covered with a tiny layer of water, reflecting the vehicle as well as the breathtaking night sky.
    1

    Artist Robert Jahns frames the Concept EQ.

Supernatural.

Robert Jahns manipulates. As a photographer and artist, he creates images that, in their subject matter, go beyond the limits of possibility. More specifically, combinations of objects and colours not as they would appear in nature, like a whale in a Venetian canal or an elephant with butterfly wings for ears. Working under the pseudonym nois7, the 30-year-old has risen to become one of Germany’s biggest Instagram photographers with more than a million followers. He has been passionate about photography since the age of 15. He later worked as Art Director for a Hamburg advertising agency. “I found it very difficult to be myself in the agency environment,” he says. “On Instagram, I can reach a very wide audience with my pictures. The feedback stimulates my creativity.”


Photographer Robert Jahns stands a couple metres away from the Concept EQ. His scrutinizing look lays on the camera in his hand, checking his last few shots for their quality.
The Concept EQ in front of a mystic water fall. Above the cliff, colourful polar lights shine brightly.

Surreal details.

Robert Jahns focuses his lens on the Concept EQ for Mercedes-Benz. The study with the look and feel of a sporty SUV coupé represents emotion and intelligence, and offers a glimpse of what the future of electric mobility might look like – sporty, elegant, intelligent and sustainable. Robert Jahns takes a great deal of time for the elaborate shoot, altering his position again and again. Sometimes, he crouches close to the black-panel front grille for detail shots of the illuminated LED light guides; sometimes, he frames the concept vehicle from atop a ladder. “I normally use computer programmes to give my images a surreal touch. Here, I’m able to work with a vehicle that has an extremely futuristic feel without any post-processing,” says the man from Hamburg with obvious enthusiasm. “It’s a truly unique experience.”


Light. Forest.

Robert Jahns not only uses desktop software for his artworks, but also smartphone apps. He makes the Concept EQ appear in twilight surrounded by a misty forest and a thousand yellow fireflies. The vehicle seems to magically transfer its energy to the luminescing insects and bring nature to life. “The forest is one of my favourite subjects,” explains Jahns. “It has something mysterious about it, yet it also embodies stability and a sense of security.” It is an image that can only be created on a computer, and one that establishes a link to the EQ brand. The new e-mobility brand offers an electro-mobile ecosystem of products, services, technology and innovations. The name EQ stands for “Electric Intelligence.”


The Concept EQ appears in twilight surrounded by a misty forest and a thousand yellow glow worms.
A look over the photographer’s shoulder, while he checks his camera settings, shooting the Concept EQ in a dark factory building.

Be part of the conversation.

Robert Jahns’ Instagram posts have made him one of the world’s most famous modern artists and photographers. The social network has elevated his profile enormously, enabling him to reach more than 1.1 million followers in the space of just five years. This potentially record-breaking rise is something even many photographic icons would have difficulty emulating. To direct new users to his profile as quickly as possible, Jahns interacts extensively with the community and comments on the work of other photographers. His own expertise enables him to provide detailed feedback. “The most important thing is to be very active yourself,” says the 30-year-old. “That’s how you get talking to other professionals. Not only that, this dialogue leads to new ideas just popping into my head.” Jahns sometimes cooperates with other photographers active on Instagram and uses their imagery as elements in new compositions.


Transfer of power.

For Mercedes-Benz, Robert Jahns sets the Concept EQ in a mountain landscape. Huge lightning bolts illuminate the night sky and the surrounding rock formations. The track of the close-to-production study snakes its way as a trail of light through the serpentines, the dynamic exterior design emphasizing the focus on the powerful electric drive. Two electric motors and permanent all-wheel drive deliver supreme performance. The Concept EQ moves forcefully and quietly along the road, seemingly energised by the power of the storm. The flowing e-line and shoulder line are clearly evident from the side as they frame the base of the rear-view camera.


The Concept EQ in a mountain landscape. Huge lightning bolts illuminate the night sky and the surrounding rock formations. The track of the vehicle snakes its way through the serpentines.
The picture places the viewer in the futuristic interior as a rear-seat passenger. The vehicle shoots through a tunnel of light; the outside lights blurring into orange, white and blue lines.

Tunnel vision.

The interior of the Concept EQ is defined by modern luxury, expressed primarily by an all-new user interface. It combines emotionality with intelligence and userfriendliness and dispenses with all switches and buttons, aside from the hallmark Mercedes-Benz electric seat adjusters. Robert Jahns’ artwork places the viewer in the futuristic interior as a rear-seat passenger. The vehicle shoots through a tunnel of light; the outside lights blurring into orange, white and blue lines. The centre console, framed in rose gold, appears to float. It has no mechanical controls and is equipped with touch-sensitive elements. “The Concept EQ turned out to be a great subject. Its ground-breaking design and the illuminated interior are incredibly photogenic,” laughs the young artist.


Behind The Scenes.