Time machines at All Time Stars.
Photographic journey through time.
Classics by Mercedes-Benz are time machines that take the beholder back to the era in which they were created. The editors have added two further time machines for a special feature in Mercedes-Benz Classic magazine: Exclusive wristwatches photographed together with a 280 SLC (C 107) dating from 1980.
Photo model in manganese brown metallic.
All Time Stars, the sales department at the Mercedes-Benz Museum, provided a car for the photoshoot of the wristwatches. Author Jens Koch, editor of the magazine “Chronos”, requested a sporty car that illustrates the current retro trend in watch design. The perfect answer: The 280 SLC of 1980 painted in manganese brown metallic with a beige interior precisely matched the image the author imagined.
Specialists at work.
Specialist journalist Jens Koch devotes all of his professional activities to the world of wristwatches. For the six-page photo story in Classic magazine he selected eight wristwatches from well-known brands, most of which Are Made in Germany – as was the 280 SLC. They were brought to the Mercedes-Benz Museum by photographer Nik Schölzel. He specializes in macro photography for industry and the media.
Right up close.
The art of close-up photography lies in making every detail of a watch come into its own: the shape, the materials used and precise color reproduction. To prevent light reflections from the lens and the often polished metal, as well as any intrusive shadows in the finished photo, the watches are positioned with millimetric precision, and the camera is set up just as precisely. It can easily take an hour of preparation before Nik Schölzel can capture the perfect image on his camera’s chip.
Fine-tuning by computer.
The sharply focused close-up images are given their final finish by computer. In the image processing phase, the photographer is able to combine several settings with different degrees of focus which he used during the photoshoot.
The lighting ambience required for the magazine layout is also created during the image processing phase. Thus product photography becomes an art form of sensual purity – just like the timepieces themselves and the 280 SLC used as a model for the special wristwatch feature.